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![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgwp7jamDk5gHavQJNR9oWd95ZKQsUfZ0Oc2qjKtUS1C3pPmHh8lktbff3midw7vHrjYBbwasvguO6Am66Q6iRtsI85Lf2zyIj34kY4c19ORQ7SySBtp0jRhPrUpUdhuVKvSnn3bEn1nEaz/s200/Screen+shot+2010-05-07+at+12.25.59.png)
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Promo poster designs for the pack. I like the simplicity but the veggie icon is shorter than the other two and this kind of takes it out of the series. slightly disappointing. Having it more in the space doesnt really work either.
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How to restring a guitar! This is the most important thing in the world that no one ever considers.
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I decided that i wanted to experiment with unusual paper formats. A4 sheet, landscape, split into 3 rows, separated and then folded in half to create the double page spreads. When one A4 sheet is double sided i can make a 12 page booklet out of it. Not too shabby for a non-standard paper format and pretty efficient use of paper as well!
Sticking to the 3's i used a 6 column grid. This meant some differentiation was possible but it kept the layout in series.
HOWEVER. I ran into small problem here. I designed the indesign document to be a double spread of 1 third of an A4 page. This seemed like a good idea but i quickly realised that printing it would waste 2 thirds of the A4 sheet.
This kind of defeats the entire logic behind my idea of using this format.
Notation, scales and fingering! the hand diagram is necessary so that people know which finger to use in scales and chords. It is naff, i know. but it is more necessary than naff. Also, the scales and notation are visualised in the same way as the chords structures.
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Since guitar is one of the few things i feel i have a forte in, i figured it was a good place to start contents-wise. I decided people might need a diagram of the instrument with labels so i simply traced a product shot off the internet in illustrator and added pointing lines to name each part of the instrument.
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JUST TO REMIND MYSELF, the codes for the colours i have chosen are as follows:
Red = C: 20%, M: 100%, Y: 100%, K: 0%
Green = C: 75%, M: 0%, Y: 100%, K: 0%
Blue = C: 87%, M: 67%, Y: 0%, K: 0%
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This is in Futura STD because i am going through a Futura STD stage. its just so flexible with all the different weights and condensities (that is now a real and official typographic word). So let's just call it a design decision and not wonder why i havent seen what it would look like in comic sans or papyrus.
Just be glad its not courier again.
potential layouts for A-format. They should as consistent as possible, but this may not be that easy to achieve since the information to be presented varies so much.
The format of the cover has a few different possibilities. the icon chosen for each booklet should probably be smaller than some of these ideas suggests.
After a few different ideas, i decided that a series of booklets would be more effective. guitar info, household tasks and vegetarian recipes are the 3 parts of the series. I also want to have a little icon that visualises what each booklet is about.
Chord diagrams and numbered fingers.
Step by step for putting the string on. Would need to be better organised and formatted.
Restringing a guitar is something that not many people do quite right. The little diagram in the box is hugely important but no one really acknowledges it.
Cup of tea is similarly not money saving, its just something that everyone HAS TO GET RIGHT. may be hard to include the idea of how different people like their tea.
Visualising the tasks in a step by step manner with a scruffy cartoony aesthetic. Tying a tie is not really the best example of "DIY not pay some guy" since there's no payment involved, however it is a great example of step by step instructional graphics.
My initial idea was a single booklet/publication/zine that gives the reader the knowledge of how to do various day to day tasks around the house that they would generally call in someone else to do for them at great expense. I started by listing some examples of such tasks and thinking about basic layouts and formats.
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